Florist South Hackney Privacy Policy

Introduction

This Privacy Policy explains how Florist South Hackney collects, uses, and protects your personal data when you place orders with us from South Hackney and the surrounding districts. We are committed to safeguarding your privacy and adhering to the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By ordering with us, you confirm that you have read and understood this Privacy Policy.

Scope of This Policy

This policy applies to all customers who place orders with Florist South Hackney and who reside in, or request delivery to, South Hackney and its neighbouring areas. Whenever you provide us with your personal details, you agree to the collection, use, and processing of your information as detailed below.

What Data We Collect

When you place an order with Florist South Hackney, we collect various types of personal data to fulfil your request and provide our services efficiently. The personal data we may collect includes, but is not limited to:

  • Contact Information: Your name, delivery address, billing address, and contact telephone number.
  • Order Details: Details of your order, special instructions, recipient name and delivery address if different from your own.
  • Payment Information: Payment method and transaction details. (Please note, we do not store full card details; payments are processed securely through third-party providers.)
  • Communication Data: Records of any communications you have with us, such as queries, feedback, or complaints.
  • Website Usage Data: Information about your use of our website including IP address, browser type, and browsing patterns, collected via cookies and similar technologies, subject to your consent.

Lawful Basis for Processing

Under UK GDPR, we must have a lawful basis to process your personal data. Florist South Hackney relies on the following lawful bases:

  • Contract: The processing is necessary for us to perform a contract with you (e.g., to fulfil your order, arrange delivery, and collect payment).
  • Legal Obligation: We may process your data to comply with applicable laws, such as tax or regulatory requirements.
  • Legitimate Interests: We may process your data to improve our services, prevent fraud, and protect the security of our business, provided these interests do not override your rights and interests.
  • Consent: Where required, we may ask for your consent to send you marketing communications or place website cookies. You may withdraw your consent at any time.

How We Use Your Data

We use the personal information you provide for several purposes:

  • To process and complete your order, including delivery to the specified address.
  • To communicate with you regarding your order, or to respond to your queries and requests.
  • To improve and personalise our services based on feedback and usage patterns.
  • To meet our legal and regulatory obligations.
  • For internal business operations such as quality control, record keeping, and data analysis.

Data Retention

Florist South Hackney will retain your personal data only for as long as is necessary for the purposes for which it was collected. This includes the fulfillment of your order, handling any follow-up issues, complying with legal obligations, and resolving disputes. Typically, we retain financial and order-related information for up to seven years to comply with tax and legal requirements. Data held solely for marketing purposes is retained until you opt out, withdraw consent, or request erasure.

Third-Party Processors

We may share your information with trusted third-party service providers who assist us in delivering our services. These may include:

  • Payment processors for secure transaction handling.
  • Delivery partners and couriers to fulfil deliveries.
  • IT and hosting service providers who help maintain our website and database systems.
  • Professional advisers if required for accounting or legal reasons.

All such processors are contractually bound to keep your information confidential and process it only according to our instructions and in compliance with UK data protection law. We do not sell or trade your personal data to any third parties for marketing or other purposes.

Your Rights

Under UK GDPR, you have a number of important rights with regard to your personal data. These include:

  • Right to Access: You have the right to request a copy of the personal data we hold about you.
  • Right to Rectification: You may request that we correct or update any inaccurate or incomplete data.
  • Right to Erasure: You can request that your data be deleted where there is no lawful reason for us to retain it.
  • Right to Restrict Processing: You may ask us to limit the use of your data in certain circumstances.
  • Right to Data Portability: You are entitled to receive your personal data in a format that can be easily transferred to another service provider.
  • Right to Object: You have the right to object to the processing of your data on certain grounds, including for direct marketing purposes.
  • Right to Withdraw Consent: Where we rely on your consent, you may withdraw it at any time. This does not affect the lawfulness of processing based on consent before its withdrawal.

If you wish to exercise any of these rights, please contact us using the details on our website. We will respond within one month, or as required by law.

Data Security

We take the security of your information very seriously. Appropriate technical and organisational measures are in place to ensure that your data is protected against accidental or unlawful loss, alteration, access, or disclosure. Examples include secure order and payment processing, restricted access to customer data, and staff training in data protection.

Changes to This Policy

Florist South Hackney may update this Privacy Policy from time to time to reflect changes to our practices, legal requirements, or for other operational reasons. We recommend reviewing this policy periodically to remain informed about how we manage your data.

Queries and Complaints

If you have any questions, comments, or concerns about this Privacy Policy, or if you are unhappy with how we have used your data, please contact us via the contact information provided on our website. If you remain dissatisfied, you may lodge a complaint with the Information Commissioner's Office (ICO).

Thank you for choosing Florist South Hackney. We value your trust and are committed to protecting your privacy every step of the way.